Marketing
Marketing strategy
A clear plan covering your audience, your message, the channels to use and the budget to spend, with goals you can measure.
Marketing strategy and content for West Midlands businesses
Marketing that joins the dots. We plan where your customers come from, create the content that wins them over and make sure your website, social media, print and email all pull in the same direction.
What we offer
Marketing services
Your outsourced marketing team, from the plan to the finished materials.
Marketing
Content marketing
Blog articles, guides, case studies and service pages that answer customer questions and help you rank on Google.
Marketing
Email marketing
Newsletters, offers and automated email sequences that keep you front of mind with past and potential customers.
Marketing
Print and digital materials
Leaflets, brochures, signage, adverts and presentations that look and sound like the same brand everywhere.
Marketing
Competitor and market research
What your competitors are doing well, where they are weak and where the opportunity is for you.
Marketing
Ongoing marketing support
A monthly retainer for businesses that want an experienced team on hand without hiring in-house.
Who it's for
Marketing for businesses ready to grow
Who it's for
Businesses without a marketing plan
If marketing happens when there is time, we give you a plan and the team to carry it out.
Who it's for
Growing SMEs
Businesses that have outgrown word of mouth and need a steady flow of new customers.
Who it's for
Brands that feel inconsistent
When your website, social media and print all look and sound different, we bring them together.
In detail
What a marketing plan covers
A practical document you can act on, not a report that sits in a drawer.
- Who your ideal customers are and what makes them choose you
- Your key messages and how to say them consistently
- The channels most likely to bring results: search, social, email, paid ads or print
- A content plan with topics, formats and a publishing schedule
- A budget split and the measures we will use to judge success
- A 90-day action plan so work starts straight away
How it works
How we work
Clear goals, regular reporting and steady improvement.
Step 1
Discover
We learn about your business, your customers, your competitors and what has and has not worked before.
Step 2
Plan
A marketing strategy and content plan built around your goals and budget.
Step 3
Create
We write, design and produce the content and materials, from articles and emails to leaflets and adverts.
Step 4
Measure
We track the results across every channel and keep refining the plan.
Content marketing in action
A content plan for The Marketing Stream.
For The Marketing Stream we built a new WordPress website, logo and branding alongside a content plan and SEO, turning a marketing blog into somewhere people come to learn.
Related work
Projects like this.
FAQ
Marketing FAQs
What does a marketing agency actually do?
We plan how you will reach new customers, then create and run the marketing to do it. That can include strategy, content, SEO, social media, email, paid advertising and design, depending on what your business needs.
Do I need a marketing strategy?
If you are spending time or money on marketing, a strategy makes sure it is aimed at the right people with the right message. It also makes it much easier to see what is working.
Can you work alongside my in-house team?
Yes. Some clients use us as their whole marketing department, others bring us in for strategy, design or specific campaigns alongside their own staff.
What is content marketing?
Content marketing means creating useful articles, guides, videos and posts that answer your customers’ questions. It builds trust, supports your SEO and gives people a reason to come back.
Do you only work with businesses in Wolverhampton?
No. We are based in Wolverhampton and work with businesses across the West Midlands, including Birmingham, Walsall, Solihull and Coventry, and with clients across the UK.
Can you design our print materials too?
Yes. We design leaflets, brochures, signage, adverts and more, and our branding service keeps everything consistent.
Interested to find out more?
Let's plan your marketing.
More marketing services