Case study / Logo and branding
Sweet Treats by Sonam
A new logo and brand identity that reflect the artistry of the desserts.
The brief
Sweet Treats wanted to refresh its visual identity and create a full set of branded materials. Its brand looked inconsistent across marketing channels, which made it harder to reach customers and be recognised.
What we did
- We talked with Sonam about the business's values, target market and desired brand perception
- We designed a new logo that reflects the artistry and personal touch of the desserts
- We produced business cards, social media images matched to the new look, and leaflets promoting the products
Results
- A more professional, unified look across channels
- Better brand recognition and customer engagement
- More enquiries and orders for custom cakes and desserts
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